KIDS HELP PHONE, SEETHER, & WIND-UP RECORDS CANADA JOIN FORCES TO
RISE ABOVE
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Toronto, April 28, 2008
--South African-based rock band Seether and their record label
Wind-up Records Canada have teamed up with Kids Help Phone to create
a powerful national campaign to aid youth in crisis.
Music fans are encouraged to visit the Kids Help Phone website at
www.kidshelpphone.ca/seether to view Seether’s music video
for ‘Rise Above This’. For each view that the video receives,
Wind-up Records Canada will make a donation to the charity in the
viewer’s name.
“Today, youth in Canada are dealing with a lot of tough issues and
it’s important they know they have a place to turn for help,” said
Meghan Reddick, Director, Marketing and e-Services, Kids Help Phone.
“‘Rise Above This’ is a powerful video that raises awareness about
teen suicide and the importance of getting help. We appreciate the
support from Seether and Wind-up Records and money raised from the
video will allow Kids Help Phone to continue providing counselling
and hope to young people across Canada.”
 ‘Rise
Above This’, the song that inspired the partnership with Seether,
Wind-up Records and Kids Help Phone, was written to offer hope to
singer Shaun Morgan’s brother, Eugene, before he took his life last
year. Seether is proud to share this song with the Kids Help Phone
Organization in hopes that the band can contribute to making a
positive difference in the lives of youth around the world.
In addition to the video promoting awareness about suicide
prevention, the donation made by Wind-up Records Canada will
financially assist the professional counsellors on staff, in turn
allowing Kids Help Phone to support the growing number of young
people seeking support, understanding, and guidance with the many
pressing matters that youth face today.
“Wind-up Records Canada is privileged to partner with Seether and
Kids Help Phone to bring this important message of hope and
inspiration to Canadian youth, through the power of music and
video,” states Ron Morse, General Manager for Wind-up Records
Canada. “It is our hope that this campaign will help to shine a
light on the valuable work being done by Kids Help Phone to bring
support to children and youth across the country.”
The video went live on Kids Help Phone’s website April, 2008 and
will remain there until June 2008. ‘Rise Above This’ can also be
seen on major music video stations and heard on local radio stations
across Canada. All you have to do is visit
www.kidshelpphone.ca/seether and view ‘Rise Above This’ to
send a donation to Kids Help Phone in your name.
About Kids Help Phone
Kids Help Phone is Canada’s only free, 24-hour, bilingual and
anonymous phone and online counselling, referral and information
service for children and youth. Every day, professional counsellors
provide immediate, confidential and caring support to young people
living in urban, rural and remote locations right across the
country. Children and youth contact Kids Help Phone about every
issue imaginable - from school, dating and family problems, to
bullying/cyber-bullying, addiction and abuse. In 2007, Kids Help
Phone touched the lives of children and youth in need from almost
3,000 Canadian communities more than two million times through its
phone and online services.
Established in 1989, Kids Help Phone is recognized internationally
as a leader in the delivery of phone and online counselling to kids.
As a charitable organization, Kids Help Phone employs more than 100
highly skilled counsellors and benefits from the support of more
than 10,000 fundraising volunteers in over 50 communities from coast
to coast, and the commitment of a growing number of leading Canadian
companies and their employees.
About Wind-up Records
Wind-up Records, a subsidiary of Wind-up Entertainment, is a
privately owned company that was founded in March 1997. The label is
currently the largest independently owned and operated label in the
United States and is distributed by Sony / BMG worldwide, excluding
Canada where the company operates Wind-up Entertainment Canada which
is distributed by Warner Music. The roster features Evanescence,
Seether, Finger Eleven, Scott Stapp and the entire Creed repertoire,
and approximately a dozen developing artists. Wind-up Entertainment
also houses the publishing concerns Dwight Frye Music, Renfield
Music Publishing, Wallachi Music Publishing, Jessop Music Publishing
and Viovodes Music Publishing, in addition to Pronto Merch. Wind-up
Development Corp., a touring and sponsorship concern, completes the
multi-tiered relationship (i.e., recording, publishing,
merchandising and live performances) that many of the label’s
signings have forged with Wind-Up.
About Seether
‘Rise Above This’ marks the second single from Seether’s best
selling album Finding Beauty In Negative Spaces. The album which
debuted at #10 on the Nielsen Soundscan Top 200 is the bands third
outing and was produced by Howard Benson (past projects include
Daughtry, Hoobastank, All American Rejects, My Chemical Romance).
The debut single entitled ‘Fake It’ was the #1 rock song in Canada
for 4 weeks.
Seether’s debut Album, Disclaimer II and their Sophomore Album Karma
and Effect have both been Certified Gold in Canada. The band has had
four Top 10 Singles including the #1 Rock Singles ‘Fake It’,
‘Remedy’ and the #1 Multi-Format Smash Hit ‘Broken’ featuring Amy
Lee of Evanescence.
For More Information Please
Contact:
Lisa Pieterse
Media Relations Director
Wind-up Records
Tel: 416.758.1152
lpieterse@winduprecords.com
Virginia Middleton
Coordinator, Public Relations
Canada Kids Help Phone
416.586.5437 X 8345
Virginia.Middleton@kidshelpphone.ca |
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